![]() ![]() Similarly, Arriani was found unresponsive by her younger brother on 26 February after which she was rushed to the hospital but soon declared dead. Police investigations revealed that the death was a “direct result of attempting TikTok’s ‘blackout challenge’. The most recent one was filed on Thursday by the parents of two young girls-Lalani Walton and Arriani Arroyo- who alleged that their daughters had died while attempting the ‘blackout challenge’ last year.Īs per the complaint, Lalani, from Texas, died on 15 July, 2021. Since the challenge involves strangulation, engaging in it could starve the brain of oxygen and hence result in suffocation, as per The Independent.Īccording to The Verge, the social media platform has faced multiple lawsuits from parents regarding this particular challenge. TikTok’s new offering follows the same sort of model by helping creators cut down on the amount of time and effort it takes to reach out to brands to try to get brand deals.According to a report by the Centre for Disease Control and Prevention (CDC), some form of the challenge has been circulating on the internet since 2008.Ī study carried out by the CDC suggests that at least 82 young people have died after participation in it.Īlthough the source of the viral trend is not known, a report in The New York Times stated that the challenge came under a spotlight after three children died in Italy last year. ![]() Or, they can run “challenges” that invite people to post using a specific prompt or sound on TikTok or Instagram for the chance to receive cash rewards determined by engagement milestones. These celebrities and influencers are able to sell the chance to collaborate with them. Pearpop allows creators and brands to buy collaborations with celebrities like Madonna and creators like Sommer Ray. The idea and premise behind the TikTok Creative Challenge is somewhat similar to that of Pearpop, an LA-based startup that facilities brand-to-creator collaboration as well as creator-to-creator collaboration. TikTok says creators who are enrolled in the program will get access to resources, including a dedicated Creator Community group and Mentor Program to connect with other creators. If their video is approved, it will run as an ad on the app’s For You Feed. Videos that creators submit will not be displayed on their profiles. Creators will receive notifications for their submissions if revisions are necessary, with the option to revise or appeal.” Rewards are influenced by many factors, including qualified video views, clicks and conversions. “Once submitted and approved, creators can see the status of their submissions, view performance and check monthly earnings. “Submissions should be high-quality, well-edited, original content,” TikTok explained in a blog post. Once enrolled in the TikTok Creative Challenge, creators will be able to browse through a list of challenges, and view the reward pool, additional details and requirements. To be eligible for the new feature, creators must be at least 18 years old and have a US-based account with a minimum of 50,000 followers. TikTok Creative Challenge is currently in testing as with select brands. The company announced on Tuesday that it’s launching the “TikTok Creative Challenge,” a new monetization feature that allows creators to submit video ads to brand challenges and receive money based on video performance. ![]() ![]() TikTok is introducing a new way for creators to earn money on its platform. ![]()
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